The Ground and the Grid: Why BTL Activations Need a Digital Spine.
Great activations are remembered. Measured activations are funded again. For BTL and experiential marketing agencies in Nairobi, and the brands that hire them, the difference lies in connecting ground work to a digital system: planning, lead capture, user-generated content, consent and real-time reporting. This article sets out a six-stage framework for proving ROI from field activity.
Read article